To increase the effectiveness of your marketing campaigns, one of the best things you can do is to use video content. You’re probably wondering why, but the answer is simple: video is one of the most powerful marketing tools right now and it’s what makes a marketing campaigns moving forward.

Today we’re going to show you the types of video content that your viewers will enjoy. Check the advantages of the following video types and implement (all or some of them) in your strategy to make your marketing efforts even more successful.

1. Vlogs

Most of all, a vlog is a successful marketing tool because it focuses on entertainment value instead of selling a product or service. What’s more, this form of content regards users as partners and even friends rather than as customers. That’s actually why vlogging is such a great medium to build a relationship with your audience.

2. Company culture videos

Another important type of video content are company culture videos which humanize your brand. They can include slice-of-life employee interviews, reports from company outings, birthday parties, and everything in between. In addition, company culture videos can also be used to attract the best and brightest job candidates.

3. Interviews

Interviews with other thought leaders in your industry help build relationships with potential referral partners. On top of that, you’ll get a positive brand association by inviting well-known guests to your show. You could build more credibility with your own audience by associating yourself with other experts with positive reputations.

4. Webinars

Webinars are one of the most valuable video offerings you can give your viewers. They offer an opportunity of hosting Q&A sessions with clients, product demos with customers, or even interviews with other thought leaders in your industry. Think of them as free live events that offer valuable insight to those watching.

5. Event videosIGTV stats Instagram

A great event video increases a brand’s online presence. When organizing an event, it is worth thinking about people who cannot participate in it. To bring them closer, let’s make a video that will reach a wide range of people, regardless of where they are.

6. Tutorials

Tutorials are another key type in video marketing that all content marketers should be more than familiar with. Product demonstrations enable you to show what great benefits a user can get when buying a product.

7. Product reviews

Another helpful type of video content is a product review. If you have an audience that trusts you, you’re doing them a favor by reviewing products that they might find useful. Thanks to this, they might save time and can just rely on your recommendation.

8. Testimonials

Prospective customers typically seek evidence of product approval from other consumers to ensure they are in fact making the best decision when buying your product. For that reason, you should be amassing a sizable number of testimonials, references, and opinions from existing customers which you can publish, for example, on your website or on social media.

9. Behind the scenes

Unfortunately, not everyone wants to share with viewers what their work behind the scenes looks like. But if you use such a material in the right way, it is an excellent option to build greater loyalty among viewers, as well as create a larger and more engaged audience. This type of content can also significantly affect communication and strengthen the brand. Remember that if you enable recipients to understand the reality behind your brand, it will create a great trust that other pieces of content rarely manage to do.

10. Live streaming

Live-stream videos are becoming more and more popular. These live videos hook people because they want to be up to date on everything. We’re able to interact with a community in real time, and potentially get noticed by the broadcaster.

Do you already use video in your marketing activities? Remember that using different types of videos to showcase ordinary information in an interesting way is sure to enchant your audience. It’s time to make video a key part of your marketing strategy!