Why do people watch brands on Instagram?

According to research results prepared by Iconosquare.com in cooperation with La Factory NPA, 64% of Instagram users are women. The average time spent by the average user in the Instagram application is 21 minutes a day.

  • 62% because they love the brand
  • 54% to discover new things
  • 48% because they find content interesting or funny

development based on iconosquare.com